Home » MOPEM

MOPEM

MOPEM (Marketing On-line – Path to Enter new Markets) is a project realized by a wide international partnership (7 partners from 5 European Union countries – 2 companies and 5 institutions of higher education) co financed by Leonardo da Vinci programme.

Leader of the project

TEB Education Corporation

Partners

Torun School of Banking – Poland

Wroclaw School of Banking – Poland

Technische Fachhochschule Wildau – Germany

IESF – Instituto de Estudos Superiores Financeiros e Fiscais – Portugal

Aalborg University – Denmark

Sineura S.p.A – Italy

The cooperation for the project „Marketing on-line – path to enter new markets” consists in partners form 5 European countries willing to create:

  • Modules – for companies and workers to learn how to enter new, international markets. The modules consist of educationally independent parts of e-learning content dealing with advance marketing on European market, and are especially designed to fit the training needs of developing companies with workers with an interest to pursue international markets. The content of the modules are methodologically based on case studies of the experiences of those companies functioning on international markets.
  • Specialisation Paths –  a content-related and methodological concept of exploiting the created e-learning modules, describing the form of each module realisation in order to gain particular marketing competencies and to apply produced modules within the training systems ( trainings, e-learning and blended learning postgraduate courses).

Tasks of each partner

TEB Education Corporation:

  • supervision over the work done by the partners for the project,
  • establishing legal rules for created products management,
  • holding the responsibility for the dissemination, promotion and evaluation of all the project’s results together with the supervision of these processes within the partners institutions.

Torun School of Banking tasks:

  • production of 3 e-learning marketing contents,
  • testing the produced contents (along the lines established by the Danish partner)
  • dissemination, promotion, and evaluation of all the project’s results

Wrocław School of Banking:

  • production of 3 e-learning marketing contents,
  • testing  the produced  contents (along the lines established by the Danish partner),
  • dissemination, promotion (organization of the conference disseminating the project’s experiences), and all the project’s results’ evaluation.

Technische Fachhochschule Wildau:

  • production of 3 e-learning marketing contents
  • testing  the produced  contents (along the lines established by the Danish partner),
  • dissemination, promotion, and evaluation of all the project’s results.

IESF – Instituto de Estudos Superiores Financeiros e Fiscais:

  • production of 3 e-learning marketing contents,
  • testing the produced  contents (along the lines established by the Danish partner),
  • dissemination, promotion, and evaluation of all the project’s results.

Aalborg University:

  • establishing the testing line on the e-learning contents produced by the partners (with special attention to the techniques and methodology)
  • responsible for the project’s quality management.
  • dissemination, promotion, and evaluation of all the project’s results.

Sineura S.p.A:

  • preparation of CASE STUDIES – (based on true experience of particular companies) that are to be used by other partners in the e-learning contents
  • dissemination, promotion and evaluation of all the project’s results